Mike Phipps on his blog site, labour hub, has published a review of “Don’t talk about politics: how to change 21st century minds”. The review is written by the book’s author, Sarah Stein Lubrano. The blog article has a title, “I Canvassed, It Didn’t Work, Now I Know Why “. What fascinates me about the review, is the way in which she communicates her enthusiasm for canvassing for Jeremy Corbyn’s Labour and yet her recognition that doorstep canvassing, and in her language, even talking to people, does not persuade anyone.
One of the themes I took away from Political Technology 25 was that motivating voters to vote, is easier than persuading people who are reticent to support you. Politicians, it seems, do not know how to persuade people, which may be one of the reasons why so many of them copy popular policies from other parties and use the bogus concept of the Overton window to justify it.
Since the 2019 election, Lubrano has turned to projects in building social solidarity.
In the labour hub article, she says,
If I could do it over again, I would instead have tried to build a food coop in my neighbourhood (like I later did with my friends). Or I would have rebuilt a weakened social space, the way the people interviewed in the podcast Now Here did when they turned pie shops, laundromats and mining halls into glorious pieces of community infrastructure. I would try to build a world of solidarity at a small scale, and then through that make the case for a government that operated with the same principles. (And in fact, that’s what I’m doing now!)
To me, this may be an important part of the jigsaw puzzle. Lots of effort is going into information technology to fight and win elections, but knowing how to persuade seems to be missing.
Others have framed the learnings from Lubrano’s book, that debate does not change minds which leads us to the need to address the toxic nature of many social media platform conversations, often posed, by their owners, as digital town squares. I reflect on this when considering Beth Goldberg’s contributions to the debate on how to regulate the social media companies as she alleges that the toxicity is deliberate and designed to earn profits.
Lubrano’s article on Phipp’s blog shows us a window into some obvious truths and the social and psychological theories as to why they are so. …