I have worked for the public sector (central government), small owner run businesses and large joint stock companies, while most management theorists agree with my first law of business, it is my experience that many so-called entrepreneurs don’t.

“Businesses must add or offer value to their customers; cynicism is not enough. Companies based on the premise of ‘buyer beware’ will fail.”

Its a variation on “You can’t fool all the people all the time” and business (unlike politics) does not have the let out that you only need to fool them all occasionally.


Originally written in 2004, with some pompousness about economic laws, which I have removed. I still believe this.


Don’t bet on “buyer beware”
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