My copy of the Cluetrain Manifesto arrived last Friday, I’m about half way through. I bought a copy because when considering whether to start a blog last summer, Danese Cooper, recommended it as the best source to understand how and why Sun (and other employers) need us to do this, and why we should. I’ve not finished yet but some of the basics are spot on as far as I’m concerned, and often written in a direct & funny fashion. Best finish it before I say more.

The Cluetrain Manifesto

I bought it from When shopping for rarer books I often check up both & .com, but it is rare that when they’re on both that the post & packing doesn’t make the a cheaper buy. This time however the book price was $4.99, and with a cable rate of over $1.80 to the pound I snapped it up from .com. I wonder if its possible to arbitrage the transatlantic prices by selling the book back to and make a profit. 🙂


Originally posted on my sun/oracle blog, republished here in Feb 2016.

Cluetrain Manifesto
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