I think these are very powerful, a sankey diagram showing where the 2024 votes came from, by YouGov using Flourish as the visualisation tool.
Sadly, it doesn’t seem to show where new voters went, nor plot a to/from no vote/abstain.
See also the full YouGov report, and the original chart on flourish which is larger and easier to read.
And this
In August 25, I had another look at voter volatility and read the following documents,
- Looking for Labour’s lost voters, BES 2025 argues that the votes on the right are beyond Labour’s reach
- https://academic.oup.com/pa/advance-article/doi/10.1093/pa/gsaf016/8128637 James David Griffiths, Stuart Perrett, Edward Fieldhouse, Christopher Prosser, Jane Green, Jonathan Mellon, Jack Bailey, Geoffrey Evans, The Brexit realignment amid electoral volatility: The role of party blocs in the 2024 General Election, Parliamentary Affairs, 2025;, gsaf016, https://doi.org/10.1093/pa/gsaf016
- My blog article called ‘disappointing-and-dangerous’ – dfl1955 2025, after the 25 locals
- How Labour could beat Reform – https://averypublicsociologist.blogspot.com/2025/04/how-labour-could-beat-reform.html
- Getting to Know Reform Curious Labour voters at Persuasion UK
- https://skywriter.blue/pages/did:plc:codfx2epdduamfycuyi5fjpb/post/3lxtgcjdkbs2v, Monbiot on Bluesky
- Its official, Keir Starmers island of strangers speech has backfired at the New Statesman
- Accommodating the Radical Right: The Electoral Costs for Social Democratic Parties, Turnbull-Dugarte, S. J., Bailey, J., Devine, D., Dickson, Z., Hobolt, S. B., Jennings, W., … Lawall, K. (2025, September 1). Accommodating the Radical Right: The Electoral Costs for Social Democratic Parties. https://doi.org/10.31235/osf.io/zbmp3_v1